Collaboration is a key for success – it helps to achieve goals through cooperation with one another. Collaboration marketing was and is very common, especially in the fashion industry. But the following facts are not about commerce relationships, it’s about honesty and friendship based processes. It would be hard to find a fashion designer who achieved a spectacular success without others’ contributions and help. Here are some epic examples.
Designer Martin Margiela founded his brand in 1988 together with his friend Jenny Meirens, designer as well. They launched a design label Maison Martin Margiela, opened the first store in Paris and started a path of this phenomenal fashion brand. Tommy Hilfiger, though he was very concerned about his difficult name to name a brand by it, in 1984 launched his first collection supported by Indian textile magnate Mohan Murjani, who believed in designers’ work and name.
Blood relation has done some magic in the fashion industry too. An identical twins Dean and Dan Caten founded their extraordinary and prosperous brand Dsquared². Giambattista Valli supported his younger sister to launch a successful Giamba brand. These are just a few examples to highlight the point – collaborations are a powerful force to succeed. This connection helps in any kind of industry, various activities and even in simple daily tasks.